Understanding Google Users:

• It all starts with a person having a thought or question.
• They search on Google to solve a problem or get information.

• Organic results: High-quality content that Google ranks for free.
• Paid ads: Displayed at the top of search results, which businesses pay for via Google Ads.

• To appear at the top of search results, businesses must use Google Ads.
• Google Ads (formerly AdWords) allows companies to pay for placement based on keyword bids.

• Organic results are free but hard to achieve due to competition and content requirements.
• Google Ads accelerates visibility by allowing businesses to pay for placement.

• Businesses bid on keywords (terms people search for).
• Example: Bidding $1 for the keyword "peanut butter" places your ad in the top results.
• Higher bids increase the chances of appearing above competitors.

• Businesses only pay when someone clicks on their ad.
• Profitability depends on converting clicks into sales.

• If a click costs $1, and every 10 clicks result in a $20 profit, it's profitable to use Google Ads.

• Ads can be tailored to specific locations, times, and devices (mobile or desktop).
• Use targeted keywords like "organic 16-ounce peanut butter" to attract serious buyers.

• Specific, long-tail keywords target buyers more likely to convert than generic terms.

• Test different ad versions to find the one that performs best.
• Higher click-through rates (CTR) result in lower ad costs.

• The funnel starts with all potential searchers.
• A small percentage click on ads, and an even smaller percentage purchase products.
• Focus on improving each stage of the funnel for better overall sales performance.

• Refine keywords, ad copy, and targeting to increase click-through rates and conversions.